Insights on Business

FEBRUARY 13, 2019

How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand. Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Social-based marketing. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

SEPTEMBER 24, 2019

That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively. Nearly one-third of millennials would prefer to do their banking exclusively online and eschew branch locations entirely. Does digital banking sacrifice personal touches?

social media 111

social media Millennials Illinois Strategy 111

PYMNTS

AUGUST 17, 2017

But, while closing physical bank branches might appear to be a wise cost-saving measure, the move comes with risks that could hurt banks’ relations with new millennial customers. For Bank of the West, this has meant trying to get in front of expectations rather than perpetually attempting to catch up.

Millennials 132

Millennials Digital Banking San Francisco Fintech 132

Banking 2020

APRIL 28, 2015

Digital banks are no longer in the ‘money’ business but rather, in the ‘value’ business. Unlike in the past, when more than two products from one bank made a customer loyal, customer behavior is fleeting and their expectations for digital banking is increasing every day, because technology is giving them numerous choices and control.

Customer Experience 40

Customer Experience Digital Banking social media Millennials 40

PYMNTS

APRIL 4, 2019

According to a recent study by Citibank , 31 percent of consumers use their mobile banking app more than any other — placing mobile banking behind only social media and weather for most frequented mobile destinations.

Mobile 169

Mobile Study Security social media 169

Fintech Labs Insights

JANUARY 15, 2016

Available only via mobile app, imaginBank is a new initiative by Spanish bank, Caixabank targeting millennials. CaixaBank CEO Gonzalo Gortázar said the new mobile-only bank was part of a “commitment to providing new services that perfectly complement the more traditional banking model.” CaixaBank serves 2.9

Millennials 12

Millennials Mobile social media ATM 12

Gonzobanker

DECEMBER 22, 2015

Jill Castilla, CEO of Citizens Bank of Edmond, Okla. This year, the award is less about advancing “your career” as it is about advancing “your bank.” No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond).

Community Bank 60

Community Bank Apple Community Technology 60