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Cardlytics Takes Advantage of its Massive Amount of Customer Spend Data

Fintech Labs Insights

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. The Atlanta-based company got its start with a card-linked offers solution, Cardlytics Direct.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Online financial advice is over a trillion marketplace.”

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Targeted at Marketing, execs, lines of business owners, etc. 2015 formed aspire to address inefficiencies in alternative lending market. Working for the past 6 years with many banks to design their online experience. Showing two different types of customers and how one person sees his online experience. It’s pretty cool.

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Finovate Spring 2018 – Day 2

William Mills

Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Scott Graf is one of the presenters, a great, smart exec from Atlanta. Info: Covered Security acts as a personal security assistant looking out for your online life.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Visualizing data for trends and market projection, visualize data in different ways. Showing a customer going online via their PC browser to make a payment by buying currency and I assume sending to someone else in a different currency. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang.

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