Is UX The Key To Mobile Wallet Breakout?
PYMNTS
OCTOBER 24, 2016
The answer, as it turns out, may actually lie within merchant eCommerce experiences rather than the wallets themselves. The 23 percent of users trying Apple Pay in June 2016 represents an upward trend instead of the decreasing percentage revealed in the two previous PYMNTS Apple Pay studies. Importance of nailing UX.
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