Study Shows Gen Z Surprisingly Prefers In-Store Shopping
PYMNTS
MARCH 9, 2017
As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.
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