Remove Analytics Remove Leadership Remove Marketing Automation Remove Technology
article thumbnail

Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Part of it is technology, and part of it is data. Data Governance.

Data 322
article thumbnail

Are Banks Missing the Mark on Message?

Gonzobanker

Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 103
article thumbnail

GonzoBanker Awards 2017

Gonzobanker

BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D. Platoon Talent Leadership Award – Goes to WSFS Bank ’s Lisa Brubaker who, at Finastra ’s client conference, pointed to hiring more free-wheeling advisory talent in branches, “backstopped by a sergeant.”.