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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19
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GonzoBanker Awards 2017

Gonzobanker

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. Over 90% of ours use the app.”.

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

Add this string of purchases to what Q2 developed internally, including: Digital transactional banking: Retail, small business, and commercial customers on a single platform across all device types. And, in a hypercompetitive and rising rate environment: Better money.

Fraud 105
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Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

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Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.