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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

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GonzoBanker Awards 2017

Gonzobanker

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. THE TECHNOLOGY AWARDS.

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Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

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Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. So, where do banks start when it comes to improving their business? Beyond The Transaction To The Prediction.