Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. According to Forrester, brands face a 50 percent higher revenue risk in 2017.

Branding 103

Branding Community Survey Data 103

PYMNTS

FEBRUARY 8, 2017

The integration allows restaurant brands to push personalized coupons and to provide seamless loyalty and promotional offerings within customers’ digital wallets. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.

Mobile 100

Mobile Google Retail Marketing Automation 100

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. @infocorpgroup. www.infocorpgroup.com.

San Francisco 69

San Francisco social media San Jose Customer Experience 69