Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Gonzobanker

JULY 27, 2022

Delivering a better customer experience is not the only way for banks to gain a competitive advantage. The segments that are more important than others is a clue to understanding a bank’s strategy. What : Customer Experience is Not a Strategy. The Two Strategies that Will Save Banking. They’re wrong.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

FICO

MARCH 28, 2023

We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. One rewarding initiative came about in December with Swisscard, one of FICO’s customers and a leading credit card company in Switzerland.

Leadership 52

Leadership Software Community Florida 52

FICO

JUNE 14, 2023

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52