Remove 2021 Remove Branding Remove Marketing Strategies Remove Online
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How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. trillion by 2021. Getting Closer To The Consumer. Meeting Corporate Buyer Demands.

Strategy 295
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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

Hondal said she believes it’s time to reimagine loyalty programs for 2021, especially the element of loyalty rewards. It needs to be about the whole experience and my relationship with you as a brand. It must be more than points or the cash discount,” she said. “It And I think it becomes even more important through digital channels.”.

Strategy 266
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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

Another 16% planned to invest in chatbots in 2021. Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty. What Do Consumers Think? My take: That makes no sense at all.

Strategy 137
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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Like, the GameStop buying frenzy that has happened here in January of 2021.

Marketing 309
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Where to Spend Your Marketing Budget Next Year

Social Assurance

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

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Marketing and Compliance Report Key Takeaways

Social Assurance

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.