What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
While the platform struggled with user motivation and ability, the third FBM factor — a prompt — was Quibi’s real downfall. Quibi launched in April 2020, just as the pandemic was upending public life. Yet the platform’s self-imposed user experience shortcomings left the company exposed to new headwinds.
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