Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
PYMNTS
NOVEMBER 23, 2020
Fast-casual chain Chipotle Mexican Grill , which has more than 2,700 global locations, has ramped up efforts to enhance customers’ digital experiences to match those it offers in-restaurant. sales has swelled to 39 percent since March, up from 20 percent in 2019. One recent PYMNTS survey found that 38.7
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