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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

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Chargeback Automation Is An Opportunity For Scale

PYMNTS

Businesses that hope to make 2018 a big growth year must start by asking themselves: “Which of my business operations are non-scalable?” Pallavi Kuppa-Apte, head of Sales and Marketing for the startup Chargehound , said that’s the question many of the company’s clients have been asking themselves in the past few months.

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GonzoBanker Awards 2017

Gonzobanker

Here’s hoping a final remodel of the stage coach occurs in 2018. Hard to imagine a lot of deal signings headed into 2018 – except the IRS, of course. New Hot Category Award : Marketing Automation. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.

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Accelerating the Slow March Towards Digitization in the Insurance Industry: Part II

FICO

This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market. FICO was just named a leader by Forrester Research in its report, The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018. To download the full report, click here.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

In fact, a whole host of traditional retailers are bucking this trend — many planning to open hundreds of stores in 2018. Turning grocery on its head: Grocery, with its paper-thin margins, remains one of the trickiest sectors of retail in which to operate. ” — Alistair Davidson, CFO, Ikea.

Retail 59