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FinovateSpring 2017 Live Blog – Day 2

William Mills

William Mills Agency will be live blogging at FinovateSpring 2017. ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee. Standby for for our take on the demos of #finovate Spring 2017.

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Cisco Financial Services welcomes imimobile

Cisco

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us. What’s filling in the gap?

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 72
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The software-as-a-service (SaaS)-based platform serves e-merchants in particular by connecting them directly with customers and empowering them to test price points, concepts and usability. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. Brands must either disrupt or be disrupted.

Branding 103
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Content marketing.