PYMNTS

MAY 26, 2017

Née “Think Passenger” in 2007, the company continued to build out its Fast User Engagement and Listening (FUEL) community platform until it eventually changed its name to FUEL CYCLE this year to better reflect its mission: giving clients x-ray vision into customers and their journeys. Brands must either disrupt or be disrupted.

Branding 103

Branding Community Survey Data 103

PYMNTS

JUNE 29, 2017

That is how the world first met the iPhone a little over ten years ago in January 2007, when Steve Jobs took to the stage to announce Apple’s latest and greatest innovation. And on June 29, 2007, we finally got it. They have focused on enhancing the customer experience, and adding payments is an extension of that strategy.

Apple 150

Apple Mobile Innovation social media 150

William Mills

SEPTEMBER 7, 2016

Also a pretty good customer experience. Founded: May 2007. How can you preserve the digital user experience? Getting ready to talk about two customer experiences. USAA is a customer and they are known as an innovator. She manages all digital and social media efforts on behalf of agency clients.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

OCTOBER 10, 2017

Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic). It can burden users with excessive information and friction that ruins the user experience.

Tools 78

Tools Millennials US Maine 78

CB Insights

DECEMBER 14, 2017

We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories. Build a better customer experience: How to build an end-to-end brand.

Video 78

Video Branding Company Strategy 78