article thumbnail

A Referred Customer Is A Better Customer

PYMNTS

“The Ultamate Rewards program consists of Ulta Beauty’s best guests — they purchase more frequently, spend more and act as brand advocates,” according to an Extole case study. Always striving to increase its share in the beauty market, Ulta Beauty looked to leverage its Ultamate Rewards members to acquire new, equally valuable guests.

article thumbnail

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

We studied 7 of the fastest-growing personal finance startups of all time, including Robinhood, and dove into what they did to achieve their massive results. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral.

Tools 78