Curating Themed Socks For The Holidays (And Year-Round) Through Subscriptions
PYMNTS
DECEMBER 23, 2019
(Although, he acknowledged that some guys wear plain black socks and those people are not the company’s market.) The company gets the word out through online marketing. It also has a lot of referral marketing, and Seeff said the site gets many shoppers from current customers through word of mouth.
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