Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

PYMNTS

MARCH 15, 2016

Going local means thinking and optimizing for: languages needed, supported currencies, regional logistics and regulation, and then, of course, payment and payments processing. On top of that, merchants have to think about how they are going to push their marketing strategies globally. What are their expectations?”

Mobile 100

Mobile Regional Marketing Strategy 100

Banking 2020

AUGUST 24, 2015

Sabrina: Angie, I’m first curious about how you got involved in search marketing. After studying broadcast television in college, I joined an advertising agency as an account executive, when everything was starting to go digital, and one of the first projects I was handed was a client’s website. What do you find interesting about it?

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

To further understand the search marketing industry, Sabrina Sexton, Product Manager at Digital Insight, sat down with Angie Gibson, a digital marketing expert, to pick her brain and learn firsthand from a leader in the industry: Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Industry 40

Industry Pennsylvania Marketing Mobile 40