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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. The platform works with more than 2,500 organizations and is integrated with enterprise app Salesforce.

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The report also highlighted potential security risks and wasted spending.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

To increase security, Avenu uses cloud-native architecture that integrates a ledger, customer identification, transactional fraud monitoring, BSA and AML monitoring, ACH account identification, report writing and an integrated complaint management system, Dick says. It already supports blockchain if required by a fintech.

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Unify your Marketing Activities For True ROI

William Mills

With many disparate systems, how can you measure the true ROI of all of your online marketing activities? The reality is that the production of content that consumers demand today often leaves little time for quality reporting, and necessitates the need for automated support. Step 5: Analyze and Report. Step 1: Attract.

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

As we reported just a few weeks ago, chat commerce is defined as “utilizing chat, messaging or other natural language interfaces (i.e. The uprising of chat commerce over the past year has become the hot topic of conversation for many looking for ways to monetize chatbots.

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William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

William Mills

.” HubSpot’s partner program acknowledges not only agency partners who have brought inbound messages to the most clients, but also those who execute inbound marketing services to the highest standards.