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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks

Fintech Labs Insights

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. One observer at FinovateSpring 2015 referred to Onovative as “Mailchimp for Banks and Credit Unions.” ” Stats.