SoftBank-Backed Brandless Goes Bust
PYMNTS
FEBRUARY 11, 2020
The secret sauce, according to then-CEO Tina Sharky when PYMNTS spoke to her in 2017, was its elimination of what she called “the brand tax,” which typically pushes up prices on brand-name beauty products and household goods by as much as 30 percent. The goal was profitability by 2023.
Let's personalize your content