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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

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Adobe’s Idea For Gimmick-Free In-Store Tech

PYMNTS

Though every brick-and-mortar retailer and its grandmother are chattering about how nice it would be to have the same kind of personalization technology that makes online shopping so customizable, few have figured how to make it a seamless part of the shopping experience. Perhaps Adobe can help. ”That’s what we’re taking on.

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NEW REPORT: Forget Letters To Santa — Smart Billboards Know What You Want

PYMNTS

At the same time, this new era of connectivity is also allowing infrastructure to learn the habits and patterns of consumers to help companies make more informed marketing decisions. Even Coca-Cola is introducing more connectivity to its products by introducing a selfie bottle that snaps a photo and shares it to social media.

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Is eBay The Anti-Amazon?

PYMNTS

At a recent gathering in Las Vegas, Wenig said during a presentation that he would seek to grab 100 million new shoppers, among them the much-coveted demographic known as millennials, consumers that the newswire said might have “only a passing familiarity with eBay.”

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Weirdness Is Currency In The Attention Economy

PYMNTS

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius.

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Data Enablers: OfferCraft, Gaming The System For Both Customer & Merchant

PYMNTS

Attempts to connect through social media, email marketing or even in-person — there are tried-and-true ways of successfully connecting with consumers and ultimately incentivizing them to purchase. The market is estimated to be worth nearly $3 billion , growing tenfold over the past three years.

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Frictionless Payments Take Center Stage at Money 20/20

Gonzobanker

This year’s Money 20/20 event in Las Vegas drew a massive attendance with 11,000 individuals, 4,500 companies, tons of new technology, and a mind-blowing expanse of collective brain power. My colleague Ryan Rackley summed it up perfectly when he referred to social media as the “new tattoo.”. market will be very far away.