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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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USAA Rules Latest Net Promoter Score Survey

Bank Innovation

A study from Temkin Group released today puts San Antonio-Texas-based USAA head and shoulders above every other corporation in America in terms of Net Promoter Score. Net promoter Score is a slightly controversial metric that measures customer loyalty. A company’s NPS is supposed to correlate with revenue growth.

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Why The Transportation Sharing Economy Isn’t Just For Cars

PYMNTS

If someone wanted to make a two-mile journey in San Antonio, Texas, to see the Final Four at The Alamodome, for example, the trip would be “an exercise in 25 to 35 minutes by car,” Blue Duck Scooters Co-Founder Eric Bell told PYMNTS in an interview. The Market. And the scooters? They happen to be a lot of fun too,” Bell said.

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The pop-up shop will be located in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, now through early February. Compared to traditional pop-up stores, Macy’s own staff services the brands.

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