article thumbnail

Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

article thumbnail

Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. She holds a Bachelor of Arts degree from the University of Georgia.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World

CB Insights

Asia is highly competitive, with tech giants like Ant Financial and Tencent’s WeChat actively dominating mobile payments and expanding their reach in financial services across lending, wealth management, and insurance. Sector breakdown & growth drivers. of monthly spend across 28 countries in Europe as of September 2018.

Retail 78
article thumbnail

Finovate Fall 2016 Live Blog – Day 2

William Mills

Targeted at Marketing, execs, lines of business owners, etc. Demo: Customer Insight Dashboard for Regional Manager who can view their forward looking metrics such as customer attrition and look forward several quarters. Built the platform for networking, data management and analytics and reporting.

article thumbnail

FinovateFall 2017 Live Blog – Day 2

William Mills

Transforming consumer risk management with patented analytics, proprietary data and real-time insight into consumer behavior. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. That SOUNDS like a Georgia bank but I bet it’s in New Jersey. ID_Analytics.

Samsung 69
article thumbnail

Finovate Fall 2016 Live Blog – Day 1

William Mills

Data and Analytics are a profit center rather than something that just needs to be managed. Demo: A Wealth Management Company (ACME)– GoodData can embed analytics directly in ACME’s dashboard. Visualizing data for trends and market projection, visualize data in different ways. Help customers manage their finances.

Mobile 40
article thumbnail

What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.