PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

William Mills

SEPTEMBER 25, 2018

Fortr3ss’ Oracle service to Corda and Ethereum blockchains uses intelligent voice biometrics and artificial intelligence to solve the identity of node players in smart contracts for financial and healthcare institutions adopting blockchain. Fortr3ss is working in financial, healthcare and comcast industry sectors. ^KT.

Mobile 77

Mobile Customer Experience Lending Analytics 77

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. New financial product category: home ownership investment. From their web site: Unison is the market leader in home ownership investment. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market.

Video 40

Video Lending social media Analytics 40