Remove Financial Technology Remove Fintech Remove Industry Remove Marketing Strategies
article thumbnail

Why Not All FinTech Providers Are FinTech Firms

PYMNTS

Every industry has its nomenclature. Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A FinTech is a term that’s become synonymous with innovative, agile and digital-first financial services companies,” said Thomas.

Fintech 189
article thumbnail

2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Lead nurturing – 78%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finovate Fall 2018 – Day 1

William Mills

and I are looking forward to watching the future of fintech unfold live on stage. There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

article thumbnail

FinovateFall 2017 Live Blog – Day 1

William Mills

I know of several FinTech companies that started as Adobe Web Site Developers for community banks. While everyone knows Adobe, I suspect they are bigger in the financial industry than most people realize. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateFall 2017.

article thumbnail

FinovateFall 2018 Live Blog – Day 2

William Mills

Fortr3ss is working in financial, healthcare and comcast industry sectors. ^KT. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. You can also store your IDs and secure notes. Intelligent biometrics company.

Mobile 78
article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

From my understanding of their offering they let mid to large financial planners/consultants utilize state-of-the-art data tools in real time coupled with NLQ AI for a better customer experience, allowing a financial planner to do a better job for more clients in less time. 01:15 pm 10 Reasons Why Fintech Startups Fail.

Video 40
article thumbnail

FinovateSpring 2016 Live Blog – Day 1

William Mills

Industry Solutions Marketing Mgr.). OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. This is car-title lending updated by fintech. ^SR Finova Financial – @FinovaFinancial – [link]. Like a HELOC on your car but using a technology platform. Records everything.