Capital Exercises Marketing Strategies Retail 
PYMNTS
DECEMBER 7, 2018
For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. It is also, however, meant to be a departure from what is currently on offer in the market from other outdoor brands as well.
PYMNTS
JUNE 9, 2018
to the global advertising market, according to Zenith. Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”. an ad on Magazine Luiza’s website asks readers.
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