Around The World With World Cup Commerce
PYMNTS
JUNE 9, 2018
Lynne Biggar, chief marketing and communications officer at Visa, said, “We’re trying to get smart about the upfront briefing process to ensure that the insights used are really crisp and the objectives in place are really clear.”. However, TVs aren’t the only affected segments — brewing and food retail have also seen a recent spending spike.
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