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12 Months of Content Marketing For 2018

ABA Community Banking

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Plan ahead of time.

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Accountants: Are you a cost center or a growth partner?

Abrigo

She will provide simple ideas that accountants can share with their clients: low-cost options to market their products and services so they can grow the top line and end up with more on the bottom line, too. Another idea Johnson says accountants can suggest to clients for growing revenue through social media is called “trend jacking.”

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.

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India’s Retail Battle Attracts Fresh Energy

PYMNTS

With a move that could make an increasingly crowded market more competitive, Amazon is reportedly planning to roll out a food delivery service in India. Meesho is a digital platform for resellers of items as diverse as jewelry to smartphones to reach prospective customers via social media platforms like Facebook, WhatsApp and Instagram.

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GDPR Laggards Can Still Get Ahead Of The Game

PYMNTS

Along with that will come evidence of innovation tied to the changes brought about by the privacy regime — for instance, revisions to marketing budgets or new programs. In fact, within a couple more quarters, clear financial impacts of complying with the GDPR could start showing up in company earnings reports, Pace said.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.

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Leveraging LinkedIn for Social Selling

Social Assurance

The market for mortgage lending is competitive. We will define social selling, share the reasons you should care about social selling, provide tips and best practices, and how your financial brand can support social selling. . What is social selling and why should I care? Best Practices and Tips for Social Selling.