Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How will you know?

UX 332

UX Meeting Groups Data 332

Perficient

NOVEMBER 6, 2020

Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

NOVEMBER 20, 2020

Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. If you start with a simple image or video clip of the truck, the advanced graphic tools available today can enable you to place that truck in hundreds of different settings. How to Get There.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Such tools are critical to support learning at scale so digital teams can develop the personalization and relevance customers expect. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294