What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. Quibi needed to move users above the FBM action line. Why did it lose everything?
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