Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 13) @BAI_Info – BAI (Bank Administration Institute) provides research, training and industry news.

social media 150

social media Lending Community Community Bank 150

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. From one perspective, the position of management consulting as an industry has never seemed more secure. According to estimates, McKinsey makes about $8.8B Each one is still growing. ” —Michael Porter.

Strategy 78

Strategy Management Analytics Tools 78

CB Insights

JANUARY 6, 2019

Key People: Anthony Gregorio, Innovation Lab Senior Manager; Prat Vemana, VP Online; Albert Vita, Director of Strategy Insights. The focus here is on using data and analytics to create “intelligent retail software” that will help optimize inventory and revenue management. Founded: 2015. Tesco — Tesco Labs.

Innovation 77

Innovation Retail Branding Technology 77