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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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Rise in Synthetic Experiences

Perficient

The ability to reuse and manipulate a single graphic to fit many situations enables marketing teams to increase their content output exponentially, providing the assets required to both achieve effective personalization at scale and react quickly to evolving market trends and campaign needs. For example, let’s say you sell pickup trucks.

Video 322
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294