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Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? appeared first on Deluxe FI.

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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

We also like to clearly articulate the plan for each and every digital marketing channel that you want active at launch, even if you don’t have it now. Have everything accounted for, give it an approximate timeline, and then go and execute against it. So, if you want to do email for the first time, choose your technology.

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The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run

Perficient

Integrate it into the way that you run your digital marketing campaigns, and ROI will follow. It is the ROI multiplier across all your digital marketing channels. Four, you should have a plan to drive more traffic across channels, other than SEO, in the near-term.

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This Week In Payments: Saving Small Business

PYMNTS

But for many of them, this has also been an opportunity for them to really develop their digital strategies. That relates to storefronts, that relates to collaborating and being able to work remotely, and it also relates to digital payments. Closing The Cash-Flow Gap .

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Which Channels Financial Marketers Need to Budget for in 2020

The Financial Brand

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

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2021 Marketing & Compliance Survey Takeaways

Social Assurance

As the financial services sector continues to adapt to the massive digital disruption, our survey results showed some impressive statistics about Marketing and Compliance technology. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.