Customer Experience Marketing Strategies Technology User Experience 
Perficient
JUNE 15, 2020
It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.
Perficient
JANUARY 20, 2021
These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?
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Perficient
SEPTEMBER 9, 2020
The way you improve the buying journey is by understanding your customers, as well as how and why they interact with your business. Do you really know and understand your customers? Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?
PYMNTS
FEBRUARY 3, 2020
Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. The advanced B2B eCommerce solution is powered by Magento Commerce.
William Mills
MAY 11, 2016
Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Robert Armiak (CEO).
William Mills
MAY 9, 2018
Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending. In fact, Fiserv recently sold ALL of their mortgage technology to a PE firm. Grounding your organization’s digital transformation in people, processes, and technology is critical.
William Mills
SEPTEMBER 7, 2016
Also a pretty good customer experience. Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Who is the target market?
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