Gonzobanker

MAY 14, 2018

It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. Everybody’s in The Game. Thankfully, most chats moved beyond the nebulous.

Branding 121

Branding Industry Apple Marketing 121

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. In this case, by making a better targeted offer, which appeals to the customer and is priced accordingly to credit risk and other customer attributes the bank wants to consider.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. In this case, by making a better targeted offer, which appeals to the customer and is priced accordingly to credit risk and other customer attributes the bank wants to consider.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. In this case, by making a better targeted offer, which appeals to the customer and is priced accordingly to credit risk and other customer attributes the bank wants to consider.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40