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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. To be able to get access to first-party data and use it strategically is probably the next big opportunity for banks,” says Eric Cook, chief digital strategist at digital marketing agency WSI Digital in Prudenville, Mich.

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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. Personalized Customer Interactions AI-powered systems enable regional insurance carriers to deliver personalized customer experiences.

Regional 221
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294
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FinovateSpring 2017 Live Blog – Day 2

William Mills

ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee. Again, another great UI show how a loan officer can work faster creating a better customer experience. infocorpgroup. www.infocorpgroup.com.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech.

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Banking’s CRM Conquerors

Gonzobanker

Digital & Marketing. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. The growth is more intuitive as “next best product” suggestions and easy referral capabilities are implemented. Reaching the Promise Land.

Idaho 140