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Risk-Aware Marketing to Personalize Telco Customer Engagement

FICO

Risk-Aware Marketing to Personalize Telco Customer Engagement. Innovators are shoring up their market share by opting for cloud-hosted platform technology more typically favoured by banks. Proactive Risk-Aware Management is Everything When it Comes to Retention. There’s a mass of customer data available.

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. Wine and cheese for the shoppers?

Retail 210
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The Rise of Telco Cloud-Based Platform Solutions

FICO

It’s an anchor that weighs on telcos in the marketplace, annoying customers and ceding a significant competitive advantage to lean, agile, digitally native players that are coming to market with seamless operating models that offer a customized and automated consumer experience. How Digital Transformation Cuts Costs.

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Delivering Trust for Risk-Aware Telcos - Using Data and Analytics

FICO

Even if they’re appealing to younger demographics, those with lean credit histories and so-called ‘thin-files’, success hinges on the perception of trust, security, appropriate risk-aware offers and the quality of customer experience. Telcos and the Need for Risk-Aware Persona-Based Acquisition. But it’s simply unnecessary.

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Why Libraries Are Giving Up On Late Fees

PYMNTS

That lost library book we had almost managed to convince ourselves no longer existed. Because libraries need customers to keep coming in – and they have been finding out in recent years that a late fee and a disapproving librarian create a very bad customer experience … but one that is pretty easily rectified.

Minnesota 188
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How Can Banks Thrive in the Next Five Years?

Jeff For Banks

My Remarks to Bank Client's Annual Meeting of Shareholders "I want to thank [Chairman] and the Board, [CEO] and the management team for asking me to come out and remark on where I think the banking industry is going over the next five years. The money market mutual fund became a formidable competitor to the bank account.

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How banks can stand out in an experience economy

ZootBlog

The branch manager of her downtown Manhattan bank sits in the corner office which is comprised of floor to ceiling glass, making him completely visible to everyone who walks by. Banks that are able to see the world through their customers’ lens will be able to build an authentic experience.