Perficient

NOVEMBER 30, 2020

This is not a short-term trend either. Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win.

Branding 378

Branding UX Customer Experience Marketing 378

Gonzobanker

JULY 20, 2022

The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

NOVEMBER 20, 2020

The ability to reuse and manipulate a single graphic to fit many situations enables marketing teams to increase their content output exponentially, providing the assets required to both achieve effective personalization at scale and react quickly to evolving market trends and campaign needs. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. Yes, it’s great to be here. We do that in a lot of ways.

Marketing 294

Marketing Branding Data Industry 294