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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

While most CMOs agree this is a shift in the right direction, they also recognize they don’t necessarily have the right personal experience, team members, or skill sets to deliver on these expectations. Therefore, CMOs are responsible for the entire customer experience from awareness to advocacy. The short answer is No.

Branding 378
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Barrier 5: Insufficient Data Integration and Use. Perficient: Digital Strategy Experts.

Meeting 309
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. Some of the data we have there is actually just crazy.

Marketing 294