Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile US 60

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Technology. The sudden shift to remote work put the contact center technology at many banks under immense pressure.

Customer Experience 94

Customer Experience Fraud Policies Training 94

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? My son did the same with no plans to return. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. What this tells us is that new and traditional media are important in marketing to seniors.

Meeting 40

Meeting Marketing social media Community Bank 40

PYMNTS

MAY 30, 2016

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. We talk to nearly 700 SMBs every quarter to get their views on payments and technology adoption. Are SMBs Ready For EMV? Online Checkout Conversion.

Trends 100

Trends Retail Fraud Mobile 100

Long Lasting Ideas

JANUARY 19, 2015

Technology has only accelerated the ability to share a bad experience. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. bank marketing strategy community bank marketing consumer trust credit union marketing Nielsen bank research reviews testimonials'

Marketing 40

Marketing social media Online Marketing Strategies 40