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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Bank Marketing Lesson 4: Empowering Marketers.

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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty. Pictures Over Words.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. This is the most direct way to communicate everything you want viewers to know about your business. Social Media. Paid Social Media. Email Promotion.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The 28,000+ subscriber community of obsessives that has fueled Soylent’s growth. The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. Most of the D2C companies that we studied focus on selling only a handful of different products, and many started out with just one.

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