South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. COI marketing for banks should always be a top priority.

Innovation 195

Innovation social media Branding Marketing 195

Independent Banker

MARCH 31, 2022

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

Community Bank 239

Community Bank Community Industry Texas 239

South State Correspondent

JUNE 13, 2022

Banks that are looking to enhance their risk management practices should consider incorporating the concept of the velocity of risk into their enterprise-wide risk management practices. In this age of social media, global interconnectedness, and market volatility, banks can be one tweet torrent away from a lightning-fast onset of risk.

Risk Management 195

Risk Management Examples social media Management 195

South State Correspondent

MARCH 15, 2023

Funding Capacity as a % of Uninsured Deposits: Calculating a bank’s total liquidity lines as a percentage of uninsured deposits is now in vogue. The ratio would provide a bank’s current core capital position to risk-adjusted assets. 9) Brand Matters: SVB had one of the best brands in banking.

social media 195

social media FDIC Branding Management 195

South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

Marketing 195

Marketing Taxes Training Management 195

South State Correspondent

MAY 31, 2023

For others, it might be fixing problems, aiding in retention, increasing customer satisfaction, gathering customer intelligence, or providing a meeting place for face-to-face interaction for events. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%.

Data 195

Data Branch Strategies Strategy Mobile 195

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Turn social media into your advantage. Share the Story. Take notice of everyone’s calendar.

Community Bank 12

Community Bank Community social media Taxes 12