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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank. Build your community.

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A Step Ahead

Independent Banker

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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Good News from Gen Next

Independent Banker

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Good News from Gen Next

Independent Banker

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Talking in a Digital World

Independent Banker

Increasingly, more digitally connected consumers are saying yes to that question with their community bank. Some even assume their bank will interact with them however and whenever they want. For many community banks, telephone calls still generate the highest volumes of customer service interactions.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? What’s also important in this research is the second highest form of trust where 70 percent of consumers say they trust consumer opinions posted online. Pros and Cons of Reviews.

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Tech Terms to Consider and Watch

Independent Banker

Those touch points include branches, online banking, call centers, ATMs, mobile banking, email and instant messaging, and now social media platforms. Companies everywhere are seeking security technologies that to better authenticate their customers online as well as to better detect cybercriminals and malware.

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