Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
PYMNTS
NOVEMBER 20, 2020
The digital shift has been well-documented in many categories but arguably none have been as dramatic as the consumer packaged goods (CPG) category. Research shows it has gone from 3 percent of total sales before the pandemic to 15 percent at its current rate. z International ; and sticky.io CEO Brian Bogosian.
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