Case Study, Customer Experience and Marketing Strategies

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Insights on Business

JULY 23, 2018

That said, there are two points where they seem to agree: 72 percent expect more emphasis on customer experiences than on products over the next few years. CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners.

Innovation

Innovation Security Case Study Strategy

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends

Trends Customer Experience Survey Data

Community Banking Brief

The secure digital platform for financial services innovation

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

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