TaskRabbit Acquisition Is Latest Move In Ikea’s Digital Strategy
PYMNTS
SEPTEMBER 29, 2017
The Ikea deal will add capital to the company, sources told CNBC, though it was not clear how much Ikea paid for the acquisition. Ikea has been looking for ways to boost its digital customer service capabilities, as Amazon and other digital-first rivals are stepping up their game in terms of home goods and installation.
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