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Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing

PYMNTS

Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said.

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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76
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Hit The Ground Running: 15 Early-Stage Fitness Tech Startups To Watch

CB Insights

Headquarters: Tampa, Florida. Select Investors : Brand Foundry Ventures, Lerer Hippeau Ventures, Sterling VC. Revere caters to millennial customers who prioritize fitness- and health-focused lifestyles by ensuring that users’ fitness regimens are optimized through healthy nutrition practices. Disclosed Funding: $4.3M.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.