CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 7, 2017

Zenrez provides fitness studio-focused yield management and pricing software solutions, particularly for complex payment models for boutique fitness studios. Headquarters: Tampa, Florida. The company’s software manages core aspects of fitness businesses from member management, class scheduling, payments, and more.

New York 48

New York Exercises Training Maryland 48

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78