PYMNTS

FEBRUARY 27, 2018

Target Market. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The They don’t want cars. They don’t want the hassle of owning a car.”.

Tampa 103

Tampa Millennials San Diego Illinois 103

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76

Trends Branding Examples Industry 76

CB Insights

SEPTEMBER 7, 2017

IncludeFitness has worked with demographics such as physical therapy, rehabilitation, and nursing homes, though they also target the broader fitness market. Headquarters: Tampa, Florida. Within the past month, the company has expanded its territories and announced plans for additional expansion plans into new markets.

New York 48

New York Exercises Training Maryland 48

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78